CounterAction is a UK Roots Reggae and Dub music label.
It aims to provide a vehicle for positive, educational, spiritual, and creative musical expression. A home for both singers and musical instrument players. The music label prides itself on promoting artists that are believed to have been underrated and who therefore, deserve more exposure. Hence, it's name: "CounterAction".
Below is a Vedanta Empire photoshoot to help CounterAction market it's clothing line: